Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: SVP, Global Head of Content Creative Development
Strategic & Creative objective:
Re-launch the Heritage Baseball collection
Bring to life the story of the conception of the baseball gloves and their creators through cross platforms: film, video, social and online content.
Objective: Introduce Baseball as a key men’s category for Coach, on coach.com, social media, and email campaign.
Content Creation:
TV and Film content (short and longer form), HTML5 ecomm shop interactive content, Coach.com HomePage feature, social, mobile, tablet. Global roll-out to x9 markets
Snapshot stats:
Drove awareness and conversion (both traffic and sales) up 37% from previous year (2012)
Combined views across: FB, YT, Twitter, Pinterest over 12 million +