Will Misselbrook

Will Misselbrook

Will Misselbrook is a seasoned and adaptable creative leader with an extensive career spanning more than twenty years in content, marketing, and branding across various industries and platforms. He currently holds dual roles as the Chief Creative Officer and Chief Content Officer for both the MLS team LA Galaxy and AEG, where he takes charge of steering the creative strategy, overseeing its implementation, and nurturing innovation for both the team and the entertainment company.

Before joining LA Galaxy & AEG, Will held the position of Chief Creative Officer and Chief Marketing Officer for the NFL team Washington Commanders. The first-ever Chief Creative Officer for an NFL team.

During his tenure, he orchestrated the most successful team rebranding effort in NFL history, amassing 87.3 billion impressions and 65 million views on the launch day alone. Will's leadership also led to the establishment of the pioneering Washington Branded, the NFL's first-ever branded entertainment studio, which, within just 18 months, resulted in a 250% expansion of the audience base and a parallel increase in revenue from branded content. Will's professional journey extends to esteemed agencies and media institutions, including Wieden & Kennedy, Saatchi & Saatchi, BBH New York, Coach, Condé Nast, and the Wall Street Journal. Throughout his career, Will has curated award-winning content and marketing campaigns tailored to diverse audiences and clients.

At the heart of Will's mission is the drive to propel creative vision and progress for both LA Galaxy and AEG. Leveraging his deep expertise in content, marketing, and branding, he focuses on crafting immersive, relevant, and impactful experiences for fans, partners, and the community. Motivated by a passion for storytelling, innovation, and cultural dynamics, Will aspires to inspire and empower his team and collaborators to achieve excellence and concrete results.