Role: Chief Content Officer
https://www.wired.com/video/2016/02/breaking-through-why-a-30-second-5-million-super-bowl-ad-isn-t-enough/
Film #1
It is not difficult to see why virtual reality (VR) is being hyped as the next frontier of branded content considering its huge growth potential. The industry is expected to break the $1bn barrier for the first time this year, according to Deloitte, and with Goldman Sachs predicting the market could be worth $80bn by 2025 the opportunities are only going to get bigger.
In this episode take a look into the world of VR. Ways in which advertisers are starting to connect and interact with an individual through these headsets, transporting users to strange new worlds. We want to look at how advertisers need to ask themselves what users [require and expect] and mustn’t get in the way of their experience. To guide us on this cinematic journey we will use captivating voiceover captured through a clever interview styled technique for a high level exploration of how VR technology is becoming an innovation in storytelling. This won’t be a film promoting a VR brand, but a more holistic view of how advertisers are tapping in to this latest wave of content creation and what the predictions are to be at Advertising Week.
Role: Chief Content Officer
Film #2
THE STORY OF HOW AN OLYMPIC FAN HAS A MEMORABLE EXPERIENCE POWERED BY THE ANALYTICS OF A MARKETER.
An Olympics fan thousands of miles from Rio avidly follows their favorite Olympian as they prepare for the games. They obsess over their athlete’s trial runs, staunch competition, and regularly create content in the form of tweets, Snapchat videos, and Instagram pictures.
But in a crowded Olympics media landscape, how does their experience stand out? More importantly, who is leveraging the discussion to truly connect with the fan?
A leading marketer with their pulse on creating tailored experiences for consumers sees the interactions and acts on them, creating an unforgettable experience for the fan (e.g. Skype chat, meet and greet with the athlete, personalized response from the athlete). In the sea of online Olympics discussion, the marketer manages to create a unique, personal bridge to the consumer that results in a meaningful interaction, one that couldn’t have been possible without the use of technology.
The film plays out through a mix of verite footage of the fan, Olympian, and the marketer who work in real-time to identify the interactions and create the
experience. The technology is shown in striking visual detail, captivating the viewer with how powerful their insights can be.
