ALLY BANK

Role: Head of Content & Branded Entertainment

Branded Content Series: "Funding Your End Game"

Short and long form video content. Further reach through social content both video and interactive. 

With the right tools, financial health becomes less about what you can’t have and more about the lifestyle you are journeying towards. So many of us are striving towards the end game: the end game = more adventures, richer experiences, greater rewards. 23S, alongside Ally will create 3 custom social videos around the notion that your “end game” is always within reach with a bit of determination and a lot hard work.

Tapping into two influencers who are currently living out their dreams. These people have left or transitioned careers to seek out the long-dreamed passion of launching their own company. These influencers will tell us about their innovative and unconventional roadmaps to success and inspire an audience who might be preparing for their end game. 

Confirmed Talent:

For SELF and WIRED: Ruzwana Bashir (CEO & Founder of Peek)

For GQ: Carlos Huber (Founder of Arquiste)

Our challenge: Bring these stories to life in an exciting & inventive way that will capture audiences scrolling through their news feeds! 

Integration: Ally will be organically integrated as one of the influencers' tools for wise personal finance management.