Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Global Head of Creative
Problem: 2020 has been bleak for most. But despite the year’s dramatic events, there have been bright spots: communities have rallied, kindness has thrived, and individuals have stepped up to immense challenges. As we look to a fresh start and a new year, we celebrate the good news of 2020 with a list of its Greatest Moments.
Solve: Spanning the country and across sectors we told stories of the Twenty Greatest Moments of 2020, such as The Greatest Underdog, The Greatest Inspiration, or The Greatest Innovation. Each represented a specific aspect of the fabric of society but collectively reflects resilience, ingenuity, activism, and success. The result was an inspiring, engaging and highly shareable roundup of the year brought to you by Ally Bank in partnership with WSJ.
Execution: Multi-media execution: online, video, mobile, print, and experiential OOH (using 3d mapped projection across iconic buildings in the US)