Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Global Head of Creative
Objective: Personal Stories of How Machine Learning Drives Innovation
Content: We created compelling stories from AWS partners in their own words. While these are stories about how machine learning drives innovation and positive business outcomes, they’re also—more importantly—about human impact. We will no doubt spotlight AWS-powered solutions, but presented them as clinical implementation.
Execution: 4 part documentary series with accompanying social, article, and infographic content