COACH BACKSTAGE

COACH

Role: SVP, Global Head of Creative Content Development 

For more than 70 years, Coach has been inspired by the sounds of New York City and the legendary performers who got their start here. This fall, we are proud to support a new generation of emerging musical artists with Coach Backstage.

COACH BACKSTAGE, LIVE AT IRVING PLAZA  

This was a global music concert and live event initiative. Inspired by New York City and the legendary musicians who got their start here, Coach was proud to support a new generation of artists with the launch of Coach Backstage. The events ran in NYC, LA, Tokyo, Paris and London.

The first live performance featured BANKS and LOLAWOLF with DJ Ruckus.

The events were surrounded by digital content - created on our app, .com sites and social channels. The evening’s event were livestreamed at Coach.com and our custom Coach app

Content Creation: 

TV (live) show content, Live Video Streaming to x26 global countries, Film Content (short form up to 15 mins distributed across digital channels), Coach app and shoppable content, Live event with over 2000 guests, HTML5 microsite build, interactive video content using 360 degree technology, social media strategy, Online: banners, homepage takeovers, homepage content, digital outdoor. 

Snapshot stats: 

(Still being collated)