Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
COACH
Role: SVP, Global Director of Creative Content Development
Concept:
An iconic American comic strip meets an American heritage brand in a playful collaboration with Charles M. Schulz's internationally renowned Peanuts comic strip.
Execution:
Film, Cinema, TV commercial, interactive websites (all x28 global Coach.com sites) animated blogger site take-overs (x30), Coach App, banners.