Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
COACH: Campus Backpack ft. Eli Reed
The launch of a new product line: Campus Backpack
Role: SVP, Global Head of Creative Content Development
Execution: Branded content, in-store interactive hot-spot films, social, banners, web (.com e-commerce). working with world famous and professional skateboarder Eli Reed
Role: SVP, Global Head of Creative Content Development
Program: A series of branded films featuring high profile talent showcasing the latest Coach fashion line. TV and digital content distribution.