Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Chief Creative Officer and Chief Marketing Officer for the NFL team, the Washington Commanders (formerly known as the Redskins and Washington Football Team).
I was the first-ever Chief Creative Officer hired for an NFL team.
I was responsible for overseeing our entire creative, content, and marketing output across all platforms and formats, including custom content, content creators, brand marketing, and original programming across all platforms and consumer touchpoints. I served as both an internal and external leader to drive sales, engagement, retention, leads, and positive customer behavior.
I oversaw and led the most successful team rebrand in NFL history, achieving 87.3 billion+ impressions/reach, 60 million+ views on all launch day content globally, and $628 million+ in media value across broadcast TV, online, print news, and all social.
I established and managed the first-ever Branded Entertainment Studio in NFL history: Washington Branded, with a headcount of 45+.
Under my leadership, we increased our branded content/partnerships revenue by 250% in 12 months.
I successfully grew our audience base by over 200% in 12 months, reaching 75 million across all owned and operated platforms.
I led our global marketing reach with content partners, content creators, and brands across various forms of branded content, including TV, live streaming, user-generated content (UGC), social media, events, film, experiential marketing, over-the-top (OTT) platforms, and short & long-form digital media.