Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Head of Creative: Content & Branded Entertainment - Conde Nast
OBJECTIVE:
Leveraging the content pillar most beloved by Fidelity’s target demographic - humor - the New Yorker will position Fidelity as the partner of choice for pre-retirees whose most important goal is saving for retirement.
STRATEGY:
A custom video series featuring comedy and cartoons - all through the lens of retirement planning - will command attention and syndicate across several platforms and formats.
SUCCESS:
2 million plus views across social sites plus more on O&O. Grew awareness for the brand and objectives