Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Head of Content and Branded Entertainment
Branded digital TV series sponsored by GQ
GQ: In this video series, the Chevy Malibu will play an integral role in bringing unexpected goodness to an unsuspecting music fan. Musicians often listen to a new release on a car’s stereo so that they can hear how it sounds outside of a multimillion dollar studio. The twist here is that we will place one of the musician’s biggest fans in the car with them – but the fan won’t know this is going to happen in advance. In each video, we will use a different setup to create the moment of unforgettable surprise where the fan comes face-to-face with the artist they love.