GUCCI

Role: Head of Content Creative and Branded Entertainment

Content: 

Condé Nast and Gucci today announced a first-of-its-kind partnership to create an original film series in support of Gucci’s 2016 Pre-Fall collection.  The four episode series, created by the award-winning 23 Stories x Condé Nast studio, represents the first branded content program of this creative ambition for both Gucci and Condé Nast.

Directed by Gia Coppola, the series is a modern interpretation of the classic Greek romance “The Legend of Orpheus and Eurydice,” set in present-day New York City.  Premiering today, the full series will be available exclusively across Vogue.com, VanityFair.com, GQ.com,
NewYorker.com, WMagazine.com, Pitchfork.com and Gucci.com, and will be marketed globally across leading Condé Nast digital brands.

“This is the most creatively ambitious branded project we’ve embarked on to date,” said Bob Sauerberg, president and CEO of Condé Nast.  “23 Stories worked closely with our brands, from development through production, to ensure that we assembled the right talent and concepts to create a series with true cinematic quality.  The project truly combines Condé Nast’s powerful storytelling capabilities with Gucci’s renowned brand ethos, on a grand scale.”