Honda

Role: Executive Content Producer

Client:  Honda “Power of Dreams”

Brief: 

Pushing the Honda brand further into peoples lives through the use of ‘amazement’ rather than the selling of a product. 

Content Creation: 

Produced x5 (5 min) Interactive films (hotspots) that launched/ seeded online 2 weeks prior to TV ad. These were films of insight and background into the Asimo robot. These films we're further developed into 'Dream the Impossible' documentary film that premiered at the Sundance Film Festival.

TV spot launched and then was supported by a wave of online activity - YouTube, microsite with downloadable content, live presentation shows (also featuring the content) and digital outdoor content. 

Snapshot stats: 

18.6 million views on YouTube

1,420,000 downloads of the online video and documentary content

200 annual shows for the Honda Asimo robot