HONEYWELL

Role: Global Head of Creative

4-part documentary series for Honeywell

Everyone knows the Honeywell brand, but few know the breadth of its industry specialization, which encompasses everything from fire safety and connected software to electric avionics. To introduce Honeywell’s innovations to decision-makers, simply citing its diverse range of technologies was not enough. Business leaders needed to see this groundbreaking engineering in practical context and hear firsthand from customers and Honeywell experts to understand how these innovations are revolutionizing business

IDEA:

To showcase Honeywell’s state-of-the-art technology in the context of how it is benefiting its primary users, we created Tomorrow’s Solution Today, a series of short videos and podcasts illustrating advances in four select industries. Each video and podcast paired an end user/customer with a Honeywell expert who could speak passionately about the development and benefits of the hardware and software components. One vivid storyline was built around a single firefighter, whose breakthrough gear has not only kept her safer in perilous situations, but also given her greater confidence in her day-to-day responsibilities.