Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Head of Content
Strategic & Creative objective:
A marketing campaign to launch their global BBC iPlayer - an iPad app offering access to a comprehensive catalog of classic and contemporary BBC programming.
Designed to showcase the talent and programming that the BBC has to offer on the iPlayer in an entertaining way by mimicking the finger motion you'd use on an iPad to access the content within the app. Developed further into branded content show that now currently live as a series on the iPlayer.
Content Creation:
Produced; x5 branded content short form shows staring top British talent. Microsite (HTML 5/ CSS/Java + FB Connect) x9 films (full length are 10 mins, short clips are up to 60 seconds) featuring five different BBC stars, two interactive apps (to live on bbc.com and FB) Facebook animated games and banners.
Snapshot stats:
Cannes Lions Nominated
One Show 2012 One Show Interactive Integrated Branding / Integrated Branding Campaign - Online Merit
One Show 2012 One Show Entertainment Branded Applications / Branded applications Merit
Over 6 million reach and views on FB & YT
iPlayer plays / donwloads: figures are still rising
Increased brand/product awareness by up to 60% (according to BBC reports)
Currently nominated for numerous integrated awards; including The Webby’s among others.