Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: SVP, Global Head of Content Development & Creative
Content Overview: Large mulit-channel content programme. Long and short form film/video content. Huge social campagn as a support to the launch. In-store interactive touch screen video content and live events featuring talent.
COACH NEW YORK STORIES
Everyone in New York has a story. Coach's story began in 1941.
This is a city with a unique spirit of possibility. It has an energy that attracts and inspires people all over the world. On a bicycle in Central Park, on foot on the High Line, on cobblestones or busy sidewalks, there is a feeling of momentum…and purpose.
New Yorkers know where they’re going and how to get there. Their style is sophisticated, with a sense of ease: they have the authentic, self-confident look of a life on the move.
Coach presents a new collection with the unstudied chic and effortless cool of the city we call home—and the stories of fashionable individuals with their own inimitable New York style.
Execution:
Global campaign covering: Film documentary content, TV, Digital experiences, Instore content, Outdoor, Social, paid media
Created docu series of films (short form up to 1mins, but have been extended to long form show formats).
coach.com/coachnewyorkstories. For real-time news and updates, follow #CoachNewYorkStories.