NSPCC

Role: Executive Producer

Client: NSPCC (Childline)

Brief: 

Help kids to understand that ChildLine is open online for the trusted and confidential support they need.
Encourage young people to answer the question ‘how u feelin?’ by expressing themselves via video & sounds through an emotion that they could be feeling e.g. sad, happy, lonely, stressed etc.

Content Creation: 

TV, Film Content, HTML5/WebGL microsite, banners, PR event, online competition, social media 

Snapshot stats: 

100,300 competition entries within 2 weeks of launch 

Partnership with leading social media bloggers with a global reach of 8 million. 

First fully integrated campaign for NSPCC 

Winner of remixer video competition online is aired on TV 

Track created by famous DJ Paul Hartnoll available for purchase on iTunes still to come)