Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Chief Creative Officer & Chief Brand Officer for MLS team LA Galaxy and AEG
At the helm of marketing and creative endeavors, I lead a team of 40+ professionals. My responsibilities span across Marketing, Creative, Brand, Content, Social, Digital, Programming, Game Presentation, and Events. As an integral part of the senior leadership team, I contribute to strategic decision-making and organizational direction.
A key initiative under my leadership involved diversifying the Galaxy brand into new categories, particularly in entertainment and media. I founded Galaxy Studios, an in-house brand entertainment studio designed to enhance mass awareness, engagement, sales, customer retention, lead generation, and positive consumer behavior.
Achieved 162% growth in follower counts across all platforms and a significant 132% increase in content engagement within the first 12 months, achieved through innovative and culturally relevant storytelling techniques. Not only did I successfully negotiate and close new branded partnership program deals, but I also generated revenues exceeding $3 million in just 12 months. Additionally, I manage the profit and loss (P&L) for the content studios, ensuring their financial success.