MOTOROLA

Role: Head of Creative & Branded Entertainment

BRANDS GQ, Glamour & Wired

OVERVIEW of concept:

In this thumb-stopping series, we will meet three couples and challenge them to get their significant other a gift unlike anything they have ever gotten. We will cast real couples and arm them with three things: money, a smartphone (the MotoZ) and the task of thinking outside of the box this holiday season. No rules.

Each episode will feature one couple - starting with an introduction to each partner and an explanation of their gifting habits, we then give each significant other 2 hours to find the perfect for the other one. At the end, we will do an on-camera reveal to capture the genuine reactions to their partners choice of gift.

This will be a humorous and honest revelation of the gift-giving process. Does each person really appreciate the gifts they are given? We will reveal the truth behind the fun, yet often dreaded process of holiday gift giving.

MotoZ will be organically integrated in each episode as one of the tools each person uses to get around the city and research their gift ideas.