Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Head of Content and Branded Entertainment
In this branded video series, the Chevy Malibu plays an integral role in bringing unexpected goodness to an unsuspecting music fan. Musicians often listen to a new release on a car’s stereo so that they can hear how it sounds outside of a multimillion dollar studio. The twist here is that we will place one of the musician’s biggest fans in the car with them – but the fan won’t know this is going to happen in advance. In each video, we will use a different setup to create the moment of unforgettable surprise where the fan comes face-to-face with the artist they love.