Reebok

Role: Head of Content Creative & Branded Entertainment

Brand: Reebok

Platform: Long and short form film content + social video campaign.

"Unclassified"

While our competitors have found success prescribing the benefits that their products provide, since 1983 Reebok Classic Leathers have broken ground by becoming a shoe synonymous with enabling self-expression while matching many styles and personalities. We're setting our sights on connecting with the nonconformist nature of not only our audience, but also the heritage that innately lives within the product itself. Our audience lives in a world where being multidimensional is mandatory. They do not define themselves by one label, but rather take pride in the many different passions, interests, and pursuits that make them whole. They don’t succumb to the pressures of boxes, titles, or labels — they define their identity on their own terms. They are indescribable, unconventional, and undefinable. They are truly unclassified.