Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Sounds of the Galaxy is LA Galaxy’s groundbreaking movement redefining game day entertainment. We fused live music, cutting-edge visuals, and bold storytelling to create an experience that extends beyond the pitch, capturing the soul of Los Angeles. This first-of-its-kind initiative in Major League Soccer connects fans through passion, culture, and innovation. We launched with Alesso, set the stage for historic rivalry games with Afrojack and The Glitch Mob, and closed with LA’s own Warren G at the MLS Cup Final. Every performance was intentional, celebrating LA’s diversity while elevating the stadium experience to festival-level production. The impact? Over 20 million reached, millions engaging, and an undeniable shift in how game days are experienced. This isn’t just about watching soccer—it’s about being part of something bigger. This is LA. This is the Galaxy. And this is the future of sports entertainment.