Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Director of Production & Executive Producer
Client: Land Rover
Strategic & Creative objective:
To creatively showcase the new Land Rover Evoque on a global scale
Content Creation:
TV, Film Content, HTML5 site build (into Land-rovers website to house the content), interactive video social media strategy, rich media online (banners, homepage takeovers homepage content), digital outdoor.
Range Rover Evoque.
The Evoque’s design story brought to life by long-lasting digital content and social media
Challenge
Inspire, surprise, engage and excite a new global audience about the story of the Range Rover Evoque; to tell the story behind its creation, to drive leads and pre-orders and to encourage a new perspective on the brand.
Insight
The target conquest audience is one that is socially and digitally mobile, looking for unique and connected experiences that can be shared amongst peers.
Solution
A global tour amplified through social media and celebrity endorsement that looked to capture the interest of the press and prospective customers. We launched the tour in three cities, connected by three world class musicians and influential city shapers, and delivered one global PR story.