Chief Brand Officer | Chief Creative Officer | Chief Marketing Officer
Role: Director of Production & Executive Producer
Client: Vienna Tourist Board
Strategic & Creative objective:
VTB wanted to connect with the UK market in a progressive and interactive way.
Created through a multi-channel campaign driven through celebrity endorsement, social media engagement, film content & a live event 3d mapped interactive building projection
Content Creation:
3d interactive mapping Projection onto iconic building in London, Live event (with celebrity endorsement) social media strategy, online (banners, Facebook fan pages, x2 YouTube channels, UGC, and film content
Snapshot stats:
19,000 YouTube views within 1 week
2.8 million OTV’s across all social channels.
Live coverage on the BBC with a reach of 7.5 million viewers
Nationwide coverage on national papers, covering 20 million daily readers
36, 000 tweets in one week.