VISA

Role: Executive Producer

Client:  Visa

Brand: 

Fifa World Cup Sponsorship

Brief: 

Drive Visa preference and usage, using FLOW and Visa’s FIFA sponsor 

Show how people’s World Cup dreams flow better with Visa 

Visa takes you closer to the World Cup you.

Content Creation:

TV, Online (banners, homepage content, HTML 5 microsite) online promotion/competition, free mobile phone game app 

Snapshot stats: 

Over 13 million impressions made online • 4.3 % CTR - highest ever recorded in Visa online history

Ran in 12 markets globally

900,000 competition applications.